Yonaton Rochfeld el “Ferran Adría” de Israel y co-dueño del Restaurante Herbert Samuel, Tel Aviv viajará a España para participar en los Wine Pleasures Workshops

9 03 2009

banner_72890_es5

Wine Pleasures WorkshopLos próximos días 15 al 17 se celebrará en el Hotel Subur Maritim situ Sitges (Barcelona) la 5ª edición del Wine Pleasures Workshop Buyer meets Spanish Cellar. Este año participarán 35 compradores representando 27 empresas importadoras.

A diferencia de otras Ferias de vino el comprador no viene con “todo pagado” El comprador  financia el coste de su viaje así como una cuota de inscripción. Así la bodega participante esta asegurada de mantener entrevistas útiles y productivas con los compradores.

Algunos de los compradores inscritos son los siguientes: Hacarem Spirits (Israel), Distribuidora de la Peña (Costa Rica y Honduras), Sevenoaks Wines (Singapur), C & J Fine Wines (Manchester), Coriental (El Salvador), Vinos y Tapas (Alemania), Les Champs Ensoleillés (Québec), Casa de Vinos (New York), RMB Associates (Georgia), Petre Spassov (Bulgaria), Esprit Agencies (Ontario), Cappa Vin (Dinamarca), Rui You Lin International (China), Casa Leal (Inglaterra), Janton (Polonia), Esprit du Monde (California), Top Selection (London), AMV  Difusion (EEUU), 71 Vintage (Francia), Vin Kompagniet (Dinamarca), La Cave Club de Vinos (México), Props Holding (Dinamarca), Omniwines Distributing (New York), Rindchen’s Weinkontor (Alemania)…………

Por lo general se puede concluir que existe poco interés por parte de las bodegas españolas en exportar sus vinos mediante el Wine Pleasures Workshop lo cuál es una excelente noticia para aquellas bodegas  que han invertido en el evento y la metodología. Cabe destacar el alto interés  por año consecutivo, que ha habidito por parte de las bodegas de la Comunidad de Valencia (DO Alicante, DO Valencia y DO Utiel – Requena)

Las bodegas inscritas incluyen Solira 2002 (Ribera del Duero), Wine Pleasures WorkshopsBodegas Tintoralba (Almansa), La Casa de las Vides (Valencia), Las Cepas (Rioja), Exopto Wine Cellar (Rioja), Vinos de Alborea (Manchuela), Casa Sicilia (Alicante), Maset (Cava), Bodegas Ortiz (Ribera del Guadiana), Coop Terra Alta (Terra Alta), Chozas Carrascal (Utiel – Requena y Cava), Cellers de l’Arboç (Penedès), Vinyes dels Aspres (Empordà), Celler Cedo Anguera (Montsant), Bodegas Roqueta (Pla de Bages), Bodega Santa Catalina (Alicante), Bodegas Señorio de Bocos (Ribera del Duero), Vera de Estenas (Utiel – Requena), Castelo de Medina (Rueda), Montau de Sadurni (Penedès), Pago Casa Gran (Valencia), Maetierra Dominum (Rioja), J.Miquel Jané (Penedès), Ayles Estate (Carinena)…………..

Wine Pleasures WorkshopA diferencia de Ferias de servir vino, el Wine Pleasures Workshop permite que tanto la bodega como el comprador se benefician de la posibilidad de establecer una comunicación previa al evento con la finalidad de concertar entrevistas de mutuo acuerdo. Así tanto la bodega y el comprador tiene parte de su agenda de entrevistas ya hecha con antelación. El resto de las entrevistas se pactan cara a cara durante la cata de vinos el primer día del workshop.

Programa de Seminarios en el Workshop

Rayan Opaz at Wine Pleasures WorkshopEl reconocido blogger y especialista en vino español Ryan Opaz abrirá la 5ª edición del WP Workshop Buyer meets Spanish Cellar. Ryan Opaz, considerado uno de los mejores conocedores americanos de la Red Social (Internet 2.0), participará en el WP Workshop en los seminarios “Cómo conseguir nuevo clientes y fidelizar a los que ya lo son con el web 2.0”  

El lunes 17 de 09.00 a 10.00 Ryan Opaz impartirá un seminario para las bodegas participantes en el Workshop: Blogging para Bodegas. Cabe destacar que de más de las 5,000 bodegas en España sólo una docena tiene un blog – una estadística que esperemos cambiará después del Wine Pleasures Workshops 2009.

Comidas y Cenas

Wine Pleasures Reverse Trade MissionLas posibilidades de reunirse con los importadores, se extienden más allá del espacio del workshop, con los numerosos eventos que tienen lugar cada día. Desde la cata de vinos el primer día hasta las siempre populares comidas y cenas con los demás bodegueros y los compradores, todos los participantes encontrarán algo que les resulte interesante.

Wine Pleasures International Organic Workshop (17 al 19 de marzo)

22 compradores, muchos de ellos viajarán expresamente para conocer la oferta de vinos ecológicos de España participarán en este workshop que, como el nombre lo indica ofrece al comprador conocer vinos ecológicos de varios países. De España sólo participarán las bodegas Los Pinos (Valencia) y Las Cepas (Rioja). 8 bodegas italianos viajarán a España para exportar sus vinos más 3 de Francia.

Misión Inversa para Importadores de Vino

15 empresas que participan tanto en el Buyer meets Cellar como en el International Organic Workshop participarán en la 3ª Misión Comercial a España (15 al 22 de marzo). 

Del 19 al 22 visitarán varias denominaciones de origen. El programa de visitas está aún por determinar pero se espera, por cercanía que hay interés de bodegas en las Denominaciones de Origen siguientes: Penedès, Cava, Terra Alta, Utiel-Requena y Valencia, es decir a zonas con bodegas participantes en el workshop.

Wine Pleasures Workshop: Buyer meets Italian Cellar

A sugerencia de bodegas italianas particpantes en el Wine Pleasures Wine Pleasures WorkshopInternational Organic Workshop 2008, llevarémos a cabo la 1ª edición del Buyer meets Cellar para bodegas de Italia los próximos días 18 – 20 de mayo en la cuidad de Treviso (Veneto)

 Wine Plesaures Workshops 2010

Para 2010 Wine Pleasures tiene previsto celebrar el International Organic Workshop en Italia y para el Wine Pleasures Workshop Buyer meets Spanish Workshop y dado el alto interés de bodegas portuguesas en exportar su s vinos se está estudiando incorporar vinos de Portugal en el Workshop – Buyer meets Iberian Cellar? Lugar de celebración en la Comunidad de Valencia?

 Más información: Wine Pleasures

Advertisements




Esprit du Monde & The Wine Hub making the most of Enotourism

13 02 2009

banner_72890_es22

esprit-du-mondeHere we have our first feature of one of the many wine buyers travelling to Spain to discover Spanish and International Organic wines. It’s an interesting combination of two companies – Esprit du Monde being the buying company and the Wine Hub being more concerned with wine tourism. It’s an interesting mix and one which should prove effective when it comes to selling wines. I believe their view is that they are only interested in talking to wineries who are able to offer winery visits as well as prepared to export their wines to the USA. For those of us that attended the Wine Pleasures Wine Tourism Conference last month will recognise that this is precisely the way forward to gaining new clients and ensuring they keep buying a particular wine. Pity not many Spanish wineries attended to learn this from the hands of the experts!

Here’s how Esprit du Monde & the Wine Hub introduce themselves:

Enotourists.  Simply defined, enotourists are wine lovers, from novices to sophisticates who spend a portion of their holiday time and budget visiting wineries and tasting wines.  But enotourism is much more than that.  It is the chance for wine lovers to see the wine making process; to personally touch the vines, the grapes, the soil, the climate and even the culture that produces the wines.  Enotourism is an opportunity to experience terroir, not just read about it.  It is education and new experiences; going to places without the crowds, walking the hills and breathing in the uniqueness of each winery.

It is the personal immersion in an authentic experience – a return to the farm.  Enotourism is the only direct connection between the wine maker and the wine drinker. winepleasures

It is also a chance to buy and to sell wine – at the source.

Recognizing the value of marketing to enotourists, wineries have gone to great lengths to attract enotourists.  Elaborate visitor centers have been erected.  Many wineries provide informative and entertaining guided winery tours and tastings that usually conclude at a sales counter where visitors are free to purchase the winery’s products.  Visitor centers are a significant investment designed to create an environment conducive to on premise sales.  Why then do most visitors depart having purchased little or none of the winery’s products?  Stringent airport security measures, very restrictive airline baggage policies and the inconvenience of having to carry bottles of wine for the remainder of a holiday all contribute to low tasting room sales volume and a poor return on the visitor center investment.  

Reduced tasting rooms sales and small per capita purchases are only a part of the challenge.  Even if the winery converts the magic tasting room moment into a sale, most visitors leave the overseas tasting rooms without ever providing the winery the means to market to that visitor in the future.  When the visitor departs the tasting room, the winery has forever lost the opportunity to capture consumer data and the potential to create a meaningful customer relationship that can maintained over time.  The Wine Hub and Esprit du Monde have teamed up to provide you with the solution to these problems.

Who We Are:

Esprit du Monde is a licensed national importer and national wholesaler based in California.  EdM has national and international logistics expertise and direct to consumer (DTC) sales capability into 25 US states.  EdM has created a platform for DTC sales permitting wineries to sell to US visitors in a variety of locations including tasting rooms, enotourism, agrotourism, wine shows and local hotels.  EdM has a strategic partnership with a Napa, CA, pick, pack, storage and facilitation service.

The Wine Hub is a multi-purpose wine centric web site focusing on enotourism, wine education, wine and food information, business to business and wine events.  TWH has created a unique four page web site format promoting your winery, providing informative tourism and travel tips and a shopping cart for your wines.  TWH has expertise in web site design, search engine optimization and driving web traffic to your shopping cart.

What We Can Do For Your Winery:

TWH and EdM can help you sell wine by driving tourists to your winery and providing you with a mechanism to sell to visitors at your winery and after they return to the US.  On premise sales are easy and convenient for the visitors and your winery immediately captures valuable customer data enabling subsequent marketing efforts.  We provide access to the fastest growing US sales channel, direct to consumer (DTC), through sales portals such as www.thewinehub.com, www.edmwines.com and other affiliates. 

How We Do It:

Software:  We utilize a dynamic, interactive, proprietary internet software application placed on a laptop in the tasting room enabling consumers to make purchases for themselves or send gifts which will be shipped to their destination in the US from our warehouse in California.  The customer data captured by the software facilitates future marketing and sales.  The software includes an English language e-commerce website, with a shopping cart containing the winery’s products, label shots, instructions, delivery options and pricing. 

Hardware:  The software application is operated on a dedicated personal computer or laptop computer provided by the winery.

Legal Compliance:  US law requires that all labels be registered with the Federal government and the governments of ALL states into which wines are sold.  We assure full legal compliance of all labels offered in ecommerce.

Logistics:  We arrange for and properly ship and store your wines in our temperature controlled warehouse in Napa, California.   We anticipate utilizing a local partner in Italy to assist in winery communications, logistics and consolidation.

Fulfillment:  Our warehousing and delivery system is one of the most sophisticated in the world with the ability to fulfill order sizes from a single bottle to an entire pallet, subject only to quantity restrictions in certain US states.  Each order is individually packed with an accuracy rate in excess of 99%.  Collateral products and consumer direct marketing materials provided by the winery are easily inserted into shipments.  Delivery is by ground or air depending upon customer preference.  

What the winery does:

  • The winery provides label files, labels, winery logo or photo, translations, brief history and ex cellar and tasting room pricing and quantity information in standardized formats to enable us to assess labels for legal compliance, determine pricing for shopping cart and obtain logistics quotes. We may provide winery with an Excel Workbook to assist winery in prompt and accurate transmission of information necessary to create the ecommerce website.
  • After labels, ex cellar and retail pricing and payment upon depletion terms are agreed to, a customized four page is prepared.
  • After label compliance assessment, the winery may have to adjust labels to be compliant, prints labels and/or overstickers and apply them.
  • The winery determines the optimal location for placement of the hardware and promotional banner.
  • After we secure COLA approval, obtain approval certificates and arrange for logistics, the winery cooperates in shipment to our warehouse.
  • After installation of the e-commerce website, the winery may commence sales at the tasting room. Fulfillment begins immediately following arrival, customs clearance and delivery of the wine to our warehouse.
  • Where the winery has an exclusivity agreement with an existing US importer(s), we will assist the winery in making a suitable arrangement for accessing the DTC channel. Options include: payment of a clearance fee, assignment of a certificate of authority, price protection.

What We Do:

 Compliance, Logistics and Fulfillment:

Provide initial and ongoing assistance with label design per US Federal Government COLA requirements

Obtain US Treasury Tax Bureau label approval

Provide initial and ongoing State label registration and price posting

Provide initial and ongoing entry of product data into e-commerce website

Arrange interface to fulfillment system

Provide initial and ongoing entry of product data into fulfillment system

Manage shipping and receiving logistics

Manage fulfillment process

Manage Customer Billing and Payment

  • Website Development: Set up winery website and e-commerce shopping cart

Arrange Merchant Services credit card processing and process charges

Obtain Secure Certificate for website and shopping cart

Website hosting, E mail hosting & distribution

Update software

  • Driving Web Traffic:

TheWineHub is returned as the #1 Google search engine result for searches such as “plan a trip to a wine region” and “important wine region”.  This position is maintained and leveraged by:

Search engine optimization of content

Promotions – newsletters, viral marketing and social media campaigns

Strategic partnerships, affiliations and weblinks with wine, tourism and travel industry leaders

Monitoring of google metrics and analytics

  • Generating Tourist Traffic:

TheWineHub’s primary goal is to expand the knowledge, enjoyment and participation in wines and wine travel.  TWH will be filled with content directed to achieving that goal including:

Local knowledge, insight and discoveries

Inside tips and recommendations

Up to date information about the growing season and harvest

Reviews and recommendations for accommodations, restaurants, chefs and undiscovered wines, wineries and wine tours

Regional culinary specialties

Location and directions to client wineries, hotels and agroturismos

Content will continually added and refreshed

Espirt du Monde and The Wine Hub are attending all 3 Wine Pleasures Workshops in 2009. If you are a winery and not already enrolled then there is still time! Just complete the form.

Buyer meets Spanish Cellar (15 – 17 March)

International Organic Workshop (17 – 19 March)

Buyer meets Italian Cellar (18 – 20 May)

What will you be doing?





Wine Pleasures is getting ready for the Buyer meets Spanish Cellar Workshop

2 02 2009

banner_72890_es2

Participating wineries and international wine importers, distributors and the on trade have received each others profiles. Now both parties can begin scheduling valuable appointments during the Wine Pleasures Workshop: Buyer meets Spanish Cellar.

Participants enroled on the International Organcic Workshop are also underway with fixing appointments.

Serious buyers are travelling to Spain at their own expense to participate in a one stop low cost effective event for making valuable purchase decisions on wines not normally found in the large trade fairs.

Some of the confirmed buyers are as follows:

Empresa

País

Gama precio (Euros) compra vinos

Mercado

Sevenoaks Wines Singapor

6 – 12,99

Global Corporations
C & J Fine Wines Manchester

Hasta 6

Tiendas de vino
Coriental El Salvador

13 – 25

Supermercados
Vinos y Tapas Alemania

6 – 12,99

Particulares
Les Champs Ensoleillés Quebec

Más de 25

Restaurantes y el Monopolio
Omniwines Distributing NY

Todos los precios

HORECA
Top Selection London

Más de 25

HORECA y tiendas de vino
Janton Polonia

Todos los precios

Distribuidores
RMB Associates Georgia, EEUU

13 – 25

Distribuidores
ET Petre Spassov Bulgaria

0,60 – 1.20

Distribuidores
Cappa Vin Dinamarca

13 – 25

HORECA
Next Door Trading Irlanda

Más de 25

Consumidor final
Club de Gourmet México

Más de 25

Particulares
Casa de Vinos NY

13 – 25

Distribuidores
La Cave Club de Vinos México

13 – 25

Mail order, tiendas
Props Wine Dinamarca

Hasta 25 max

HORECA y winebars y restaurantes de propiedad
AMV Diffusion Francia

6 – 12,99

Distribuidores
Esprit du Monde California

13 – 25

Directo consumidor
Vin Kompagniet Dinamarca

13 – 25

HORECA

More news to come on each event in the next few days.